Privacy & Cookie Policy

AGN HK is committed to protecting the privacy of all users in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong (“PDPO”). We strongly recommend that you carefully read our full Privacy Policy, which governs the collection, use and handling of your personal data and applies whenever you access this Website, whether or not you make a purchase.

Collection of Personal Data. When you use this Website, we may collect personal data including your name, billing and delivery address, email address, telephone number, payment information and browsing data. Such data is collected for the purposes of: processing and fulfilling your orders; managing your account; sending order confirmations and customer service communications; complying with our legal obligations; and, with your consent, sending you marketing communications.

Use and Disclosure. Your personal data will not be used for purposes other than those stated above without your prior consent. We may disclose your personal data to third-party service providers (including payment processors, logistics partners and IT service providers) solely for the purposes of operating this Website and fulfilling your orders. Such third parties are contractually required to handle your data in accordance with the PDPO.

Data Retention. We retain personal data for as long as necessary to fulfil the purposes for which it was collected, and in any event for the period required or permitted under applicable Hong Kong law.

Data Subject Rights. Under the PDPO, you have the right to: (a) request access to any personal data held about you; and (b) request correction of any inaccurate personal data. Requests should be submitted to our data protection contact at infosubduedshop@subdued.com. We will respond within 40 days as required under the PDPO.

Cross-Border Data Transfers. Some of your personal data may be transferred to, stored or processed outside Hong Kong. Where this occurs, AGN HK will ensure appropriate contractual safeguards are in place to protect your data to a standard equivalent to that required by the PDPO.

Cookies. This Website uses cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and personalise content. You may disable cookies through your browser settings; however, doing so may affect the functionality of certain parts of the Website. By continuing to use the Website, you consent to the use of cookies in accordance with our full Privacy Policy.

Security. We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure or destruction, in accordance with DPP4 of the PDPO.

If you have concerns about the handling of your personal data, you may also contact the Privacy Commissioner for Personal Data (PCPD) at www.pcpd.org.hk.

Intellectual Property Rights

All content, in any format, published on this Website – including web pages, graphics, colours, schemes, tools, fonts, design of the Website, diagrams, layouts, methods, processes, functions and software – is protected by copyright under the Copyright Ordinance (Cap. 528) of Hong Kong and by any other applicable intellectual property rights of AGN HK and other right holders (including the authors and artists of individual advertising works on the Website).

AGN HK is the sole and exclusive owner of the “Subdued” trade mark, registered in Hong Kong under the Trade Marks Ordinance (Cap. 559) and in other applicable jurisdictions. Nothing on this Website shall be construed as granting, by implication or otherwise, any licence or right to use any trade mark displayed without the prior written consent of AGN HK or the relevant right holder.

Reproduction, in whole or in part, of the Website and its content is prohibited in any form unless explicitly authorised in writing by AGN HK. AGN HK has the exclusive right to authorise or prohibit the direct or indirect, temporary or permanent reproduction, in any way or form, whether in full or in part, of the Website and its content. You are not authorised under any circumstance to use the contents of the Website or any single work protected by copyright or other intellectual property right in any way or form without AGN HK’s prior written consent.

Links to Other Websites

The Website contains links to other websites that are not related to it. AGN HK does not control or monitor such websites or their contents and shall not be held liable for the content of such sites or for the rules adopted by them in respect of your privacy and the processing of your personal data, including compliance with the PDPO or any other applicable data protection legislation.

Please pay attention when accessing these websites through links available on our Website and carefully read their terms and conditions of use and privacy regulations. Such links are provided as a convenience and do not imply any recommendation or warranty by AGN HK regarding their contents, services or products.

Applicable Law and Jurisdiction

These General Terms and Conditions of Use are governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region of the People’s Republic of China. You irrevocably submit to the non-exclusive jurisdiction of the courts of the Hong Kong Special Administrative Region in respect of any dispute or claim arising out of or in connection with these Terms or the use of this Website. Nothing in this clause shall limit AGN HK’s right to take proceedings in any other jurisdiction.